Authors: Anderson, Eric T. Simester, Duncan I.

Citation: T. Anderson, Eric et I. Simester, Duncan, Long-Run Effects of Promotion Depth on New versus Established Customers: Three Field Studies, Marketing science , 23(1), 2003, pp. 4-20

Authors: Busse, Meghan R. Simester, Duncan I. Zettelmeyer, Florian

Citation: R. Busse, Meghan et al., "The Best Price You'll Ever Get": The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry, Marketing science , 29(2), 2010, pp. 268-290

Authors: Toubia, Olivier Simester, Duncan I. Hauser, John R. Dahan, Ely

Citation: Toubia, Olivier et al., Fast Polyhedral Adaptive Conjoint Estimation, Marketing science , 22(3), 2003, pp. 273-303

Authors: Anderson, Eric T. Simester, Duncan I.

Citation: T. Anderson, Eric et I. Simester, Duncan, Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes, Marketing science , 27(3), 2006, pp. 492-500

Authors: Anderson, Eric T. Simester, Duncan I.

Citation: T. Anderson, Eric et I. Simester, Duncan, Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes, Marketing science , 27(3), 2008, pp. 492-500

Authors: McShane, Blakeley B. Chen, Chaoqun Anderson, Eric T. Simester, Duncan I.

Citation: B. Mcshane, Blakeley et al., Decision Stages and Asymmetries in Regular Retail Price Pass-Through, Marketing science , 35(4), 2016, pp. 619-639