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Results: 2
The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
Authors:
Dholakia, Utpal M. Simonson, Itamar
Citation:
M. Dholakia, Utpal et Simonson, Itamar, The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior, Marketing science , 24(2), 2005, pp. 206-217
The Influence of Product Variety on Brand Perception and Choice
Authors:
Berger, Jonah Draganska, Michaela Simonson, Itamar
Citation:
Berger, Jonah et al., The Influence of Product Variety on Brand Perception and Choice, Marketing science , 26(4), 2007, pp. 460-472
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