Authors: Dholakia, Utpal M. Simonson, Itamar

Citation: M. Dholakia, Utpal et Simonson, Itamar, The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior, Marketing science , 24(2), 2005, pp. 206-217

Authors: Berger, Jonah Draganska, Michaela Simonson, Itamar

Citation: Berger, Jonah et al., The Influence of Product Variety on Brand Perception and Choice, Marketing science , 26(4), 2007, pp. 460-472