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Citation: Sinha, Ashish et al., Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System, Marketing science , 32(2), 2013, pp. 221-228

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Citation: Sinha, Ashish et al., Attribute Drivers: A Factor Analytic Choice Map Approach for Understanding Choices among SKUs, Marketing science , 24(3), 2005, pp. 351-359