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Results: 4

Authors: Soberman, David Gatignon, Hubert
Citation: Soberman, David et Gatignon, Hubert, Research Issues at the Boundary of Competitive Dynamics and Market Evolution, Marketing science , 24(1), 2005, pp. 165-174

Authors: Iyer, Ganesh Soberman, David Villas-Boas, J. Miguel
Citation: Iyer, Ganesh et al., The Targeting of Advertising, Marketing science , 24(3), 2005, pp. 461-476

Authors: Pazgal, Amit Soberman, David
Citation: Pazgal, Amit et Soberman, David, Behavior-Based Discrimination: Is It a Winning Play, and If so, When?, Marketing science , 27(6), 2008, pp. 977-994

Authors: Pazgal, Amit Soberman, David Thomadsen, Raphael
Citation: Pazgal, Amit et al., Profit-Increasing Consumer Exit, Marketing science , 32(6), 2013, pp. 998-1008
Risultati: 1-4 |