Authors: Soman, Dilip Cheema, Amar

Citation: Soman, Dilip et Cheema, Amar, The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility, Marketing science , 21(1), 2002, pp. 32-53

Authors: Gourville, John T. Soman, Dilip

Citation: T. Gourville, John et Soman, Dilip, Overchoice and Assortment Type: When and Why Variety Backfires, Marketing science , 24(3), 2005, pp. 382-395

Authors: Tu, Yanping Soman, Dilip

Citation: Tu, Yanping et Soman, Dilip, The Categorization of Time and Its Impact on Task Initiation, Journal of consumer research JCR;Consumer research , 41(3), 2014, pp. 810-822