Authors:
Sood, Ashish
James, Gareth M.
Tellis, Gerard J.
Citation: Sood, Ashish et al., Functional Regression: A New Model for Predicting Market Penetration of New Products, Marketing science , 28(1), 2009, pp. 36-51
Citation: Sood, Ashish et J. Tellis, Gerard, Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies, Marketing science , 30(2), 2011, pp. 339-354
Citation: Sood, Ashish et J. Tellis, Gerard, Do Innovations Really Pay Off? Total Stock Market Returns to Innovation, Marketing science , 28(3), 2009, pp. 442-456
Authors:
Sood, Ashish
James, Gareth M.
Tellis, Gerard J.
Zhu, Ji
Citation: Sood, Ashish et al., Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder, Marketing science , 31(6), 2012, pp. 964-979