Login
|
New Account
AAAAAA
ITA
ENG
Results:
1-1
|
Results: 1
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Authors:
Berger, Jonah Sorensen, Alan T. Rasmussen, Scott J.
Citation:
Berger, Jonah et al., Positive Effects of Negative Publicity: When Negative Reviews Increase Sales, Marketing science , 29(5), 2010, pp. 815-827
Risultati:
1-1
|