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Results: 1
Effect of Customer-Centric Structure on Long-Term Financial Performance
Authors:
Lee, Ju-Yeon Sridhar, Shrihari Henderson, Conor M. Palmatier, Robert W.
Citation:
Lee, Ju-yeon et al., Effect of Customer-Centric Structure on Long-Term Financial Performance, Marketing science , 34(2), 2015, pp. 250-268
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