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Results: 1-5 |
Results: 5

Authors: Pauwels, Koen Srinivasan, Shuba
Citation: Pauwels, Koen et Srinivasan, Shuba, Who Benefits from Store Brand Entry?, Marketing science , 23(3), 2004, pp. 364-390

Authors: Nijs, Vincent R. Srinivasan, Shuba Pauwels, Koen
Citation: R. Nijs, Vincent et al., Retail-Price Drivers and Retailer Profits, Marketing science , 26(4), 2007, pp. 473-487

Authors: Hanssens, Dominique M. Pauwels, Koen H. Srinivasan, Shuba Vanhuele, Marc Yildirim, Gokhan
Citation: M. Hanssens, Dominique et al., Consumer Attitude Metrics for Guiding Marketing Mix Decisions, Marketing science , 33(4), 2014, pp. 534-550

Authors: van Heerde, Harald J. Srinivasan, Shuba Dekimpe, Marnik G.
Citation: J. Van Heerde, Harald et al., Estimating Cannibalization Rates for Pioneering Innovations, Marketing science , 29(6), 2010, pp. 1024-1039

Authors: Rubel, Olivier Naik, Prasad A. Srinivasan, Shuba
Citation: Rubel, Olivier et al., Optimal Advertising When Envisioning a Product-Harm Crisis, Marketing science , 30(6), 2011, pp. 1048-1065
Risultati: 1-5 |