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Results: 5
Who Benefits from Store Brand Entry?
Authors:
Pauwels, Koen Srinivasan, Shuba
Citation:
Pauwels, Koen et Srinivasan, Shuba, Who Benefits from Store Brand Entry?, Marketing science , 23(3), 2004, pp. 364-390
Retail-Price Drivers and Retailer Profits
Authors:
Nijs, Vincent R. Srinivasan, Shuba Pauwels, Koen
Citation:
R. Nijs, Vincent et al., Retail-Price Drivers and Retailer Profits, Marketing science , 26(4), 2007, pp. 473-487
Consumer Attitude Metrics for Guiding Marketing Mix Decisions
Authors:
Hanssens, Dominique M. Pauwels, Koen H. Srinivasan, Shuba Vanhuele, Marc Yildirim, Gokhan
Citation:
M. Hanssens, Dominique et al., Consumer Attitude Metrics for Guiding Marketing Mix Decisions, Marketing science , 33(4), 2014, pp. 534-550
Estimating Cannibalization Rates for Pioneering Innovations
Authors:
van Heerde, Harald J. Srinivasan, Shuba Dekimpe, Marnik G.
Citation:
J. Van Heerde, Harald et al., Estimating Cannibalization Rates for Pioneering Innovations, Marketing science , 29(6), 2010, pp. 1024-1039
Optimal Advertising When Envisioning a Product-Harm Crisis
Authors:
Rubel, Olivier Naik, Prasad A. Srinivasan, Shuba
Citation:
Rubel, Olivier et al., Optimal Advertising When Envisioning a Product-Harm Crisis, Marketing science , 30(6), 2011, pp. 1048-1065
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