Authors:
Sriram, S.
Chintagunta, Pradeep K.
Agarwal, Manoj K.
Citation: S. Sriram, et al., Investigating Consumer Purchase Behavior in Related Technology Product Categories, Marketing science , 29(2), 2010, pp. 291-314
Authors:
Kumar, V.
Sriram, S.
Luo, Anita
Chintagunta, Pradeep K.
Citation: V. Kumar, et al., Assessing the Effect of Marketing Investments in a Business Marketing Context, Marketing science , 30(5), 2011, pp. 924-940