Citation: Ds. Boone et al., The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions, J PROD INN, 18(2), 2001, pp. 96-109
Citation: Sy. Kim et R. Staelin, Manufacturer allowances and retailer pass-through rates in a competitive environment, MARKET SCI, 18(1), 1999, pp. 59-76