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Results: 1
Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation
Authors:
Yang, Haiyang Stamatogiannakis, Antonios Chattopadhyay, Amitava
Citation:
Yang, Haiyang et al., Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation, Journal of consumer research JCR;Consumer research , 42(1), 2015, pp. 93-108
Risultati:
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