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Results: 2
Retention effects of a customer club
Authors:
Stauss, B Chojnacki, K Decker, A Hoffmann, F
Citation:
B. Stauss et al., Retention effects of a customer club, INT J S IND, 12(1), 2001, pp. 7-19
Services Marketing Management: An international perspective
Authors:
Stauss, B
Citation:
B. Stauss, Services Marketing Management: An international perspective, INT J RES M, 16(4), 1999, pp. 327-329
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