Authors: Steenburgh, Thomas J. Ainslie, Andrew Engebretson, Peder Hans

Citation: J. Steenburgh, Thomas et al., Massively Categorical Variables: Revealing the Information in Zip Codes, Marketing science , 22(1), 2003, pp. 40-57

Authors: Liu, Qiang Steenburgh, Thomas J. Gupta, Sachin

Citation: Liu, Qiang et al., The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments, Marketing science , 34(1), 2015, pp. 144-159

Authors: Steenburgh, Thomas J.

Citation: J. Steenburgh, Thomas, The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models, Marketing science , 27(2), 2006, pp. 300-307

Authors: Steenburgh, Thomas J.

Citation: J. Steenburgh, Thomas, The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models, Marketing science , 27(2), 2008, pp. 300-307