Authors: Steenkamp, Jan-Benedict E. M. Geyskens, Inge

Citation: M. Steenkamp, Jan-benedict E. et Geyskens, Inge, Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning, Marketing science , 33(1), 2014, pp. 6-26

Authors: Hofstede, Frenkel Ter Wedel, Michel Steenkamp, Jan-Benedict E. M.

Citation: Hofstede, Frenkel Ter et al., Identifying Spatial Segments in International Markets, Marketing science , 21(2), 2002, pp. 160-177

Authors: Steenkamp, Jan-Benedict E. M. Fang, Eric (Er)

Citation: M. Steenkamp, Jan-benedict E. et Fang, Eric (er), The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades, Marketing science , 30(4), 2011, pp. 628-645

Authors: de Jong, Martijn G. Steenkamp, Jan-Benedict E. M. Veldkamp, Bernard P.

Citation: G. De Jong, Martijn et al., A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales, Marketing science , 28(4), 2008, pp. 674-689

Authors: de Jong, Martijn G. Steenkamp, Jan-Benedict E. M. Veldkamp, Bernard P.

Citation: G. De Jong, Martijn et al., A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales, Marketing science , 28(4), 2009, pp. 674-689