Authors:
Jiang, Yuwei
Adaval, Rashmi
Steinhart, Yael
Wyer, Jr. Robert S.
Citation: Jiang, Yuwei et al., Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 418-435
Citation: Fan, Tingting et al., The Small Predicts Large Effect in Crowdfunding, Journal of consumer research JCR;Consumer research , 47(4), 2020, pp. 544-565
Citation: Shoham, Meyrav et al., Mind the Gap: How Smaller Numerical Differences Can Increase Product Attractiveness, Journal of consumer research JCR;Consumer research , 45(4), 2018, pp. 761-774