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Results: 2
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
Authors:
Chae, Inyoung Stephen, Andrew T. Bart, Yakov Yao, Dai
Citation:
Chae, Inyoung et al., Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns, Marketing science , 36(1), 2017, pp. 89-104
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
Authors:
Toubia, Olivier Stephen, Andrew T.
Citation:
Toubia, Olivier et T. Stephen, Andrew, Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?, Marketing science , 32(3), 2013, pp. 368-392
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