Authors: Tybout, A Sternthal, B

Citation: A. Tybout et B. Sternthal, Can I test for simple effects in the presence of an insignificant interaction?, J CONSUM PS, 10(1-2), 2001, pp. 9-10

Authors: Sternthal, B

Citation: B. Sternthal, Why not ask experimental participants for more processing information?, J CONSUM PS, 10(1-2), 2001, pp. 118-119

Authors: Roehm, ML Sternthal, B

Citation: Ml. Roehm et B. Sternthal, The moderating effect of knowledge and resources on the persuasive impact of analogies, J CONSUM R, 28(2), 2001, pp. 257-272

Authors: Malaviya, P Meyers-Levy, J Sternthal, B

Citation: P. Malaviya et al., Ad repetition in a cluttered environment: The influence of type of processing, PSYCHOL MAR, 16(2), 1999, pp. 99-118

Authors: Lee, AY Sternthal, B

Citation: Ay. Lee et B. Sternthal, The effects of positive mood on memory, J CONSUM R, 26(2), 1999, pp. 115-127