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Citation: Balachander, Subramanian et Stock, Axel, Limited Edition Products: When and When Not to Offer Them, Marketing science , 28(2), 2009, pp. 336-355

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Citation: Ghosh, Bikram et Stock, Axel, Advertising Effectiveness, Digital Video Recorders, and Product Market Competition, Marketing science , 29(4), 2010, pp. 639-649