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Results: 1-9 |
Results: 9
The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
Authors: Stremersch, Stefan Landsman, Vardit Venkataraman, Sriram
Citation: Stremersch, Stefan et al., The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space, Marketing science , 32(1), 2013, pp. 89-110
The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
Authors: Tellis, Gerard J. Stremersch, Stefan Yin, Eden
Citation: J. Tellis, Gerard et al., The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness, Marketing science , 22(2), 2003, pp. 188-208
Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
Authors: Camacho, Nuno Donkers, Bas Stremersch, Stefan
Citation: Camacho, Nuno et al., Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality, Marketing science , 30(2), 2011, pp. 305-320
Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test
Authors: van den Bulte, Christophe Stremersch, Stefan
Citation: Van Den Bulte, Christophe et Stremersch, Stefan, Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test, Marketing science , 23(4), 2004, pp. 530-544
Database Submission : The Evolving Social Network of Marketing Scholars
Authors: Goldenberg, Jacob Libai, Barak Muller, Eitan Stremersch, Stefan
Citation: Goldenberg, Jacob et al., Database Submission : The Evolving Social Network of Marketing Scholars, Marketing science , 29(3), 2010, pp. 561-567
Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?
Authors: Stremersch, Stefan Verhoef, Peter C.
Citation: Stremersch, Stefan et C. Verhoef, Peter, Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?, Marketing science , 24(4), 2005, pp. 585-594
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
Authors: Stremersch, Stefan Lemmens, Aurélie
Citation: Stremersch, Stefan et Lemmens, Aurélie, Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes, Marketing science , 28(4), 2008, pp. 690-708
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
Authors: Stremersch, Stefan Lemmens, Aurélie
Citation: Stremersch, Stefan et Lemmens, Aurélie, Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes, Marketing science , 28(4), 2009, pp. 690-708
Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
Authors: Kappe, Eelco Stremersch, Stefan
Citation: Kappe, Eelco et Stremersch, Stefan, Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry, Marketing science , 35(6), 2016, pp. 915-933
Risultati: 1-9 |