Authors:
Stremersch, Stefan
Landsman, Vardit
Venkataraman, Sriram
Citation: Stremersch, Stefan et al., The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space, Marketing science , 32(1), 2013, pp. 89-110
Authors:
Tellis, Gerard J.
Stremersch, Stefan
Yin, Eden
Citation: J. Tellis, Gerard et al., The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness, Marketing science , 22(2), 2003, pp. 188-208
Authors:
Camacho, Nuno
Donkers, Bas
Stremersch, Stefan
Citation: Camacho, Nuno et al., Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality, Marketing science , 30(2), 2011, pp. 305-320
Authors:
van den Bulte, Christophe
Stremersch, Stefan
Citation: Van Den Bulte, Christophe et Stremersch, Stefan, Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test, Marketing science , 23(4), 2004, pp. 530-544
Authors:
Goldenberg, Jacob
Libai, Barak
Muller, Eitan
Stremersch, Stefan
Citation: Goldenberg, Jacob et al., Database Submission : The Evolving Social Network of Marketing Scholars, Marketing science , 29(3), 2010, pp. 561-567
Citation: Stremersch, Stefan et C. Verhoef, Peter, Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?, Marketing science , 24(4), 2005, pp. 585-594
Citation: Stremersch, Stefan et Lemmens, Aurélie, Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes, Marketing science , 28(4), 2008, pp. 690-708
Citation: Stremersch, Stefan et Lemmens, Aurélie, Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes, Marketing science , 28(4), 2009, pp. 690-708
Citation: Kappe, Eelco et Stremersch, Stefan, Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry, Marketing science , 35(6), 2016, pp. 915-933