Authors: Summers, Christopher A. Smith, Robert W. Reczek, Rebecca Walker

Citation: A. Summers, Christopher et al., An Audience of One: Behaviorally Targeted Ads as Implied Social Labels, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 156-178

Authors: Reczek, Rebecca Walker Haws, Kelly L. Summers, Christopher A.

Citation: Reczek, Rebecca Walker et al., Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes, Journal of consumer research JCR;Consumer research , 41(4), 2014, pp. 1065-1077