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Results: 1-10 |
Results: 10
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
Authors: Kopalle, Praveen K. Sun, Yacheng Neslin, Scott A. Sun, Baohong Swaminathan, Vanitha
Citation: K. Kopalle, Praveen et al., The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs, Marketing science , 31(2), 2012, pp. 216-235
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
Authors: Mehta, Nitin Ni, Jian Srinivasan, Kannan Sun, Baohong
Citation: Mehta, Nitin et al., A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions, Marketing science , 36(3), 2017, pp. 338-360
Promotion Effect on Endogenous Consumption
Authors: Sun, Baohong
Citation: Sun, Baohong, Promotion Effect on Endogenous Consumption, Marketing science , 24(3), 2005, pp. 430-443
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
Authors: Gordon, Brett R. Sun, Baohong
Citation: R. Gordon, Brett et Sun, Baohong, A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes, Marketing science , 34(3), 2015, pp. 452-470
The Squeaky Wheel Gets the Grease.An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
Authors: Ma, Liye Sun, Baohong Kekre, Sunder
Citation: Ma, Liye et al., The Squeaky Wheel Gets the Grease.An Empirical Analysis of Customer Voice and Firm Intervention on Twitter, Marketing science , 34(5), 2015, pp. 627-645
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination
Authors: Sun, Yacheng Li, Shibo Sun, Baohong
Citation: Sun, Yacheng et al., An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination, Marketing science , 34(5), 2015, pp. 646-668
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift
Authors: Chen, Tao Sun, Baohong Singh, Vishal
Citation: Chen, Tao et al., An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift, Marketing science , 28(4), 2009, pp. 740-758
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift
Authors: Chen, Tao Sun, Baohong Singh, Vishal
Citation: Chen, Tao et al., An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift, Marketing science , 28(4), 2008, pp. 740-758
Database Submission: The ISMS Durable Goods Data Sets
Authors: Ni, Jian Neslin, Scott A. Sun, Baohong
Citation: Ni, Jian et al., Database Submission: The ISMS Durable Goods Data Sets, Marketing science , 31(6), 2012, pp. 1008-1013
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
Authors: Erdem, Tülin Keane, Michael P. Sun, Baohong
Citation: Erdem, Tülin et al., A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality, Marketing science , 27(6), 2008, pp. 1111-1125
Risultati: 1-10 |