Authors:
Kopalle, Praveen K.
Sun, Yacheng
Neslin, Scott A.
Sun, Baohong
Swaminathan, Vanitha
Citation: K. Kopalle, Praveen et al., The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs, Marketing science , 31(2), 2012, pp. 216-235
Citation: Mehta, Nitin et al., A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions, Marketing science , 36(3), 2017, pp. 338-360
Citation: R. Gordon, Brett et Sun, Baohong, A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes, Marketing science , 34(3), 2015, pp. 452-470
Citation: Ma, Liye et al., The Squeaky Wheel Gets the Grease.An Empirical Analysis of Customer Voice and Firm Intervention on Twitter, Marketing science , 34(5), 2015, pp. 627-645
Citation: Sun, Yacheng et al., An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination, Marketing science , 34(5), 2015, pp. 646-668
Citation: Chen, Tao et al., An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift, Marketing science , 28(4), 2009, pp. 740-758
Citation: Chen, Tao et al., An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift, Marketing science , 28(4), 2008, pp. 740-758
Authors:
Erdem, Tülin
Keane, Michael P.
Sun, Baohong
Citation: Erdem, Tülin et al., A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality, Marketing science , 27(6), 2008, pp. 1111-1125