Authors:
Kopalle, Praveen K.
Sun, Yacheng
Neslin, Scott A.
Sun, Baohong
Swaminathan, Vanitha
Citation: K. Kopalle, Praveen et al., The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs, Marketing science , 31(2), 2012, pp. 216-235
Citation: Sun, Yacheng et al., Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards, Marketing science , 36(3), 2017, pp. 329-337
Citation: Sun, Yacheng et al., An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination, Marketing science , 34(5), 2015, pp. 646-668