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Results: 3

Authors: Kopalle, Praveen K. Sun, Yacheng Neslin, Scott A. Sun, Baohong Swaminathan, Vanitha
Citation: K. Kopalle, Praveen et al., The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs, Marketing science , 31(2), 2012, pp. 216-235

Authors: Sun, Yacheng Dong, Xiaojing McIntyre, Shelby
Citation: Sun, Yacheng et al., Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards, Marketing science , 36(3), 2017, pp. 329-337

Authors: Sun, Yacheng Li, Shibo Sun, Baohong
Citation: Sun, Yacheng et al., An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination, Marketing science , 34(5), 2015, pp. 646-668
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