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Results: 1
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation
Authors:
Sundar, Aparna Noseworthy, Theodore J.
Citation:
Sundar, Aparna et J. Noseworthy, Theodore, Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 44-67
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