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Results: 1
A Dragging-Down Effect: Consumer Decisions in Response to Price Increases
Authors:
Zhang, Shirley Sussman, Abigail B Hsee, Christopher K
Citation:
Zhang, Shirley et al., A Dragging-Down Effect: Consumer Decisions in Response to Price Increases, Journal of consumer research JCR;Consumer research , 47(5), 2021, pp. 772-786
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