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Citation: Swait, Joffre et L. Andrews, Rick, Enriching Scanner Panel Models with Choice Experiments, Marketing science , 22(4), 2003, pp. 442-460

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Citation: Swait, Joffre et Erdem, Tülin, Brand Effects on Choice and Choice Set Formation under Uncertainty, Marketing science , 26(5), 2007, pp. 679-697