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Authors: Syam, Niladri B. Ruan, Ranran Hess, James D.
Citation: B. Syam, Niladri et al., Customized Products: A Competitive Analysis, Marketing science , 24(4), 2005, pp. 569-584

Authors: Syam, Niladri B. Pazgal, Amit
Citation: B. Syam, Niladri et Pazgal, Amit, Co-Creation with Production Externalities, Marketing science , 32(5), 2013, pp. 805-820
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