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LANGUAGE IN MULTIMEDIA - INTERACTION OF SPOKEN AND WRITTEN INFORMATION
Authors: TAVASSOLI NT
Citation: Nt. Tavassoli, LANGUAGE IN MULTIMEDIA - INTERACTION OF SPOKEN AND WRITTEN INFORMATION, Journal of consumer research, 25(1), 1998, pp. 26-37
PROGRAM INVOLVEMENT - ARE MODERATE LEVELS BEST FOR AD MEMORY AND ATTITUDE TOWARD THE AD
Authors: TAVASSOLI NT SHULTZ CJ FITZSIMONS GJ
Citation: Nt. Tavassoli et al., PROGRAM INVOLVEMENT - ARE MODERATE LEVELS BEST FOR AD MEMORY AND ATTITUDE TOWARD THE AD, Journal of advertising research, 35(5), 1995, pp. 61-72
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