Authors: LARISCY RAW TINKHAM SF

Citation: Raw. Lariscy et Sf. Tinkham, USE AND IMPACT OF DIRECT MAIL IN THE CONTEXT OF INTEGRATED MARKETING COMMUNICATIONS - US CONGRESSIONAL CAMPAIGNS IN 1982 AND 1990, Journal of business research, 37(3), 1996, pp. 233-244

Authors: TINKHAM SF WEAVERLARISCY RA

Citation: Sf. Tinkham et Ra. Weaverlariscy, INCUMBENCY AND ITS PERCEIVED ADVANTAGE - A COMPARISON OF 1982 AND 1990 CONGRESSIONAL ADVERTISING STRATEGIES, Political communication, 12(3), 1995, pp. 291-304

Authors: TINKHAM SF WEAVERLARISCY RA

Citation: Sf. Tinkham et Ra. Weaverlariscy, ETHICAL JUDGMENTS OF POLITICAL TELEVISION COMMERCIALS AS PREDICTORS OF ATTITUDE TOWARD THE AD, Journal of advertising, 23(3), 1994, pp. 43-57

Authors: TINKHAM SF WEAVERLARISCY RA

Citation: Sf. Tinkham et Ra. Weaverlariscy, A DIAGNOSTIC-APPROACH TO ASSESSING THE IMPACT OF NEGATIVE POLITICAL TELEVISION COMMERCIALS, Journal of broadcasting & electronic media, 37(4), 1993, pp. 377-399