Authors: MEYERSLEVY J TYBOUT AM

Citation: J. Meyerslevy et Am. Tybout, CONTEXT EFFECTS AT ENCODING AND JUDGMENT IN CONSUMPTION SETTINGS - THE ROLE OF COGNITIVE RESOURCES, Journal of consumer research, 24(1), 1997, pp. 1-14

Authors: PERACCHIO LA TYBOUT AM

Citation: La. Peracchio et Am. Tybout, THE MODERATING ROLE OF PRIOR KNOWLEDGE IN SCHEMA-BASED PRODUCT EVALUATION, Journal of consumer research, 23(3), 1996, pp. 177-192

Authors: TYBOUT AM ARTZ N

Citation: Am. Tybout et N. Artz, CONSUMER PSYCHOLOGY, Annual review of psychology, 45, 1994, pp. 131-169