Authors: Wagner, Udo Taudes, Alfred

Citation: Wagner, Udo et Taudes, Alfred, A Multivariate Polya Model of Brand Choice and Purchase Incidence, Marketing science , 5(3), 1986, pp. 219-244

Authors: Natter, Martin Reutterer, Thomas Mild, Andreas Taudes, Alfred

Citation: Natter, Martin et al., An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing, Marketing science , 26(4), 2007, pp. 576-583