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Results:
1-15
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Results: 15
Authors:
Sood, Ashish
James, Gareth M.
Tellis, Gerard J.
Citation: Sood, Ashish et al., Functional Regression: A New Model for Predicting Market Penetration of New Products, Marketing science , 28(1), 2009, pp. 36-51
Authors:
Borah, Abhishek
Tellis, Gerard J.
Citation: Borah, Abhishek et J. Tellis, Gerard, Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations, Marketing science , 33(1), 2014, pp. 114-133
Authors:
Tellis, Gerard J.
Stremersch, Stefan
Yin, Eden
Citation: J. Tellis, Gerard et al., The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness, Marketing science , 22(2), 2003, pp. 188-208
Authors:
Tirunillai, Seshadri
Tellis, Gerard J.
Citation: Tirunillai, Seshadri et J. Tellis, Gerard, Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance, Marketing science , 31(2), 2012, pp. 198-215
Authors:
Tellis, Gerard J.
Franses, Philip Hans
Citation: J. Tellis, Gerard et Franses, Philip Hans, Optimal Data Interval for Estimating Advertising Response, Marketing science , 25(2), 2006, pp. 217-229
Authors:
Spann, Martin S
Fischer, Marc
Tellis, Gerard J.
Citation: S. Spann, Martin et al., Skimming or Penetration? Strategic Dynamic Pricing for New Products, Marketing science , 34(2), 2015, pp. 235-249
Authors:
Tellis, Gerard J.
Wernerfelt, Birger
Citation: J. Tellis, Gerard et Wernerfelt, Birger, Competitive Price and Quality under Asymmetric Information, Marketing science , 6(3), 1987, pp. 240-253
Authors:
Sood, Ashish
Tellis, Gerard J.
Citation: Sood, Ashish et J. Tellis, Gerard, Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies, Marketing science , 30(2), 2011, pp. 339-354
Authors:
Tellis, Gerard J.
Chandy, Rajesh K.
MacInnis, Deborah
Thaivanich, Pattana
Citation: J. Tellis, Gerard et al., Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?, Marketing science , 24(3), 2005, pp. 359-366
Authors:
Sood, Ashish
Tellis, Gerard J.
Citation: Sood, Ashish et J. Tellis, Gerard, Do Innovations Really Pay Off? Total Stock Market Returns to Innovation, Marketing science , 28(3), 2009, pp. 442-456
Authors:
Tellis, Gerard J.
Johnson, Joseph
Citation: J. Tellis, Gerard et Johnson, Joseph, The Value of Quality, Marketing science , 26(6), 2006, pp. 758-773
Authors:
Tellis, Gerard J.
Johnson, Joseph
Citation: J. Tellis, Gerard et Johnson, Joseph, The Value of Quality, Marketing science , 26(6), 2007, pp. 758-773
Authors:
Chandrasekaran, Deepa
Tellis, Gerard J.
Citation: Chandrasekaran, Deepa et J. Tellis, Gerard, Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?, Marketing science , 27(5), 2008, pp. 844-860
Authors:
Tirunillai, Seshadri
Tellis, Gerard J.
Citation: Tirunillai, Seshadri et J. Tellis, Gerard, Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control, Marketing science , 36(6), 2017, pp. 862-878
Authors:
Sood, Ashish
James, Gareth M.
Tellis, Gerard J.
Zhu, Ji
Citation: Sood, Ashish et al., Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder, Marketing science , 31(6), 2012, pp. 964-979
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