Citation: Moreno, Antonio et Terwiesch, Christian, The Effects of Product Line Breadth: Evidence from the Automotive Industry, Marketing science , 36(2), 2017, pp. 254-271
Authors:
Cachon, Gérard P.
Terwiesch, Christian
Xu, Yi
Citation: P. Cachon, Gérard et al., On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market, Marketing science , 27(3), 2006, pp. 461-473
Authors:
Cachon, Gérard P.
Terwiesch, Christian
Xu, Yi
Citation: P. Cachon, Gérard et al., On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market, Marketing science , 27(3), 2008, pp. 461-473