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Citation: Moreno, Antonio et Terwiesch, Christian, The Effects of Product Line Breadth: Evidence from the Automotive Industry, Marketing science , 36(2), 2017, pp. 254-271

Authors: Cachon, Gérard P. Terwiesch, Christian Xu, Yi

Citation: P. Cachon, Gérard et al., On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market, Marketing science , 27(3), 2006, pp. 461-473

Authors: Cachon, Gérard P. Terwiesch, Christian Xu, Yi

Citation: P. Cachon, Gérard et al., On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market, Marketing science , 27(3), 2008, pp. 461-473