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When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews
Authors:
Kupor, Daniella Tormala, Zakary
Citation:
Kupor, Daniella et Tormala, Zakary, When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews, Journal of consumer research JCR;Consumer research , 45(3), 2018, pp. 490-510
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