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Results: 1-11 |
Results: 11
Idea Generation, Creativity, and Prototypicality
Authors: Toubia, Olivier Netzer, Oded
Citation: Toubia, Olivier et Netzer, Oded, Idea Generation, Creativity, and Prototypicality, Marketing science , 36(1), 2017, pp. 1-20
Measuring Consumer Preferences Using Conjoint Poker
Authors: Toubia, Olivier de Jong, Martijn G. Stieger, Daniel Füller, Johann
Citation: Toubia, Olivier et al., Measuring Consumer Preferences Using Conjoint Poker, Marketing science , 31(1), 2012, pp. 138-156
Fast Polyhedral Adaptive Conjoint Estimation
Authors: Toubia, Olivier Simester, Duncan I. Hauser, John R. Dahan, Ely
Citation: Toubia, Olivier et al., Fast Polyhedral Adaptive Conjoint Estimation, Marketing science , 22(3), 2003, pp. 273-303
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
Authors: Toubia, Olivier Stephen, Andrew T.
Citation: Toubia, Olivier et T. Stephen, Andrew, Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?, Marketing science , 32(3), 2013, pp. 368-392
The Impact of Utility Balance and Endogeneity in Conjoint Analysis
Authors: Hauser, John R. Toubia, Olivier
Citation: R. Hauser, John et Toubia, Olivier, The Impact of Utility Balance and Endogeneity in Conjoint Analysis, Marketing science , 24(3), 2005, pp. 498-507
Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
Authors: Toubia, Olivier Hauser, John Garcia, Rosanna
Citation: Toubia, Olivier et al., Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application, Marketing science , 26(5), 2006, pp. 595-610
Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
Authors: Toubia, Olivier Hauser, John Garcia, Rosanna
Citation: Toubia, Olivier et al., Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application, Marketing science , 26(5), 2007, pp. 596-610
A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation
Authors: Evgeniou, Theodoros Pontil, Massimiliano Toubia, Olivier
Citation: Evgeniou, Theodoros et al., A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation, Marketing science , 26(6), 2006, pp. 805-818
A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation
Authors: Evgeniou, Theodoros Pontil, Massimiliano Toubia, Olivier
Citation: Evgeniou, Theodoros et al., A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation, Marketing science , 26(6), 2007, pp. 805-818
On Managerially Efficient Experimental Designs
Authors: Toubia, Olivier Hauser, John R.
Citation: Toubia, Olivier et R. Hauser, John, On Managerially Efficient Experimental Designs, Marketing science , 26(6), 2007, pp. 851-858
On Managerially Efficient Experimental Designs
Authors: Toubia, Olivier Hauser, John R.
Citation: Toubia, Olivier et R. Hauser, John, On Managerially Efficient Experimental Designs, Marketing science , 26(6), 2006, pp. 851-858
Risultati: 1-11 |