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Results: 1
Quantifying and Improving Promotion Effectiveness at CVS
Authors:
Ailawadi, Kusum L. Harlam, Bari A. César, Jacques Trounce, David
Citation:
L. Ailawadi, Kusum et al., Quantifying and Improving Promotion Effectiveness at CVS, Marketing science , 26(4), 2007, pp. 566-575
Risultati:
1-1
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