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Citation: Lc. Troy et al., Generating new product ideas: An initial investigation of the role of market information and organizational characteristics, J ACAD MARK, 29(1), 2001, pp. 89-101

Authors: White, JC Troy, LC Gerlich, RN

Citation: Jc. White et al., The role of slotting fees and introductory allowances in retail buyers' new-product acceptance decisions, J ACAD MARK, 28(2), 2000, pp. 291-298