Authors:
Sweldens, Steven
Tuk, Mirjam A
Hütter, Mandy
Citation: Sweldens, Steven et al., How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman, Journal of consumer research JCR;Consumer research , 44(2), 2017, pp. 266-275
Authors:
Tuk, Mirjam A
Prokopec, Sonja
Van den Bergh, Bram
Citation: A. Tuk, Mirjam et al., Do versus Don.t: The Impact of Framing on Goal-Level Setting, Journal of consumer research JCR;Consumer research , 47(6), 2021, pp. 1003-1024