Authors: Ofek, Elie Turut, Özge

Citation: Ofek, Elie et Turut, Özge, Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty, Marketing science , 32(2), 2013, pp. 342-355

Authors: Narasimhan, Chakravarthi Turut, Özge

Citation: Narasimhan, Chakravarthi et Turut, Özge, Differentiate or Imitate? The Role of Context-Dependent Preferences, Marketing science , 32(3), 2013, pp. 393-410