Authors: Lee, Hyojin Deng, Xiaoyan Unnava, H. Rao Fujita, Kentaro

Citation: Lee, Hyojin et al., Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level, Journal of consumer research JCR;Consumer research , 41(4), 2014, pp. 1015-1032