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Results: 5

Authors: Burnkrant, Robert E. Unnava, H. Rao
Citation: . Burnkrant, Robert E. et . Unnava, H. Rao, Effects of self-referencing on persuasion , Journal of consumer research Consumer research;JCR , 22(1), 1995, pp. 17-26

Authors: Unnava, H. Rao Agarwal, Sanjeev Haugtvedt, Curtis P.
Citation: . Unnava, H. Rao et al., Interactive effects of presentation modality and message-generated imagery on recall of advertising information, Journal of consumer research Consumer research;JCR , 23(1), 1996, pp. 81-88

Authors: Miniard, Paul W. Bhatla, Sunil Lord, Kenneth R. Dickson, Peter R. Unnava, H. Rao
Citation: . Miniard, Paul W. et al., Picture-based persuasion processes and the moderating role of involvement , Journal of consumer research Consumer research;JCR , 18(1), 1991, pp. 92-107

Authors: Jewell, Robert D. Unnava, H. Rao
Citation: . Jewell, Robert D. et . Unnava, H. Rao, When competitive interference can be beneficial, Journal of consumer research Consumer research;JCR , 30(2), 2003, pp. 283-291

Authors: Unnava, H. Rao Burnkrant, Robert E. Erevelles, Sunil
Citation: . Unnava, H. Rao et al., Effects of presentation order and communication modality on recall and attitude , Journal of consumer research Consumer research;JCR , 21(3), 1994, pp. 481-490
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