Authors: Urbany, Joel E. Dickson, Peter R.

Citation: . Urbany, Joel E. et R. Dickson, Peter, Consumer normal price estimation: market versus personal standards, Journal of consumer research Consumer research;JCR , 18(1), 1991, pp. 45-51

Authors: Urbany, Joel E. Bearden, William O. Weilbaker, Dan C.

Citation: . Urbany, Joel E. et al., The effect of plausible and exaggerated reference prices on consumer perceptions and price search , Journal of consumer research Consumer research;JCR , 15(1), 1988, pp. 95-110

Authors: Alba, Joseph W. Broniarczyk, Susan M. Shimp, Terence A. Urbany, Joel E.

Citation: . Alba, Joseph W. et al., The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data , Journal of consumer research Consumer research;JCR , 21(2), 1994, pp. 219-235

Authors: Urbany, Joel E.

Citation: . Urbany, Joel E., An experimental examination of the economics of information, Journal of consumer research Consumer research;JCR , 13(2), 1986, pp. 257-271