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Authors:
Urbany, Joel E.
Bearden, William O.
Weilbaker, Dan C.
Citation: . Urbany, Joel E. et al., The effect of plausible and exaggerated reference prices on consumer perceptions and price search , Journal of consumer research Consumer research;JCR , 15(1), 1988, pp. 95-110
Authors:
Alba, Joseph W.
Broniarczyk, Susan M.
Shimp, Terence A.
Urbany, Joel E.
Citation: . Alba, Joseph W. et al., The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data , Journal of consumer research Consumer research;JCR , 21(2), 1994, pp. 219-235
Citation: . Urbany, Joel E., An experimental examination of the economics of information, Journal of consumer research Consumer research;JCR , 13(2), 1986, pp. 257-271