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Results: 3
THE DEPENDENT VARIABLE IN RESEARCH INTO THE EFFECTS OF CREATIVITY SUPPORT SYSTEMS - QUALITY AND QUANTITY OF IDEAS
Authors: WIERENGA B VANBRUGGEN GH
Citation: B. Wierenga et Gh. Vanbruggen, THE DEPENDENT VARIABLE IN RESEARCH INTO THE EFFECTS OF CREATIVITY SUPPORT SYSTEMS - QUALITY AND QUANTITY OF IDEAS, Management information systems quarterly, 22(1), 1998, pp. 81-87
IMPROVING DECISION-MAKING BY MEANS OF A MARKETING DECISION-SUPPORT SYSTEM
Authors: VANBRUGGEN GH SMIDTS A WIERENGA B
Citation: Gh. Vanbruggen et al., IMPROVING DECISION-MAKING BY MEANS OF A MARKETING DECISION-SUPPORT SYSTEM, Management science, 44(5), 1998, pp. 645-658
THE INTEGRATION OF MARKETING PROBLEM-SOLVING MODES AND MARKETING-MANAGEMENT SUPPORT SYSTEMS
Authors: WIERENGA B VANBRUGGEN GH
Citation: B. Wierenga et Gh. Vanbruggen, THE INTEGRATION OF MARKETING PROBLEM-SOLVING MODES AND MARKETING-MANAGEMENT SUPPORT SYSTEMS, Journal of marketing, 61(3), 1997, pp. 21-37
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