Authors: VERYZER RW

Citation: Rw. Veryzer, DISCONTINUOUS INNOVATION AND THE NEW PRODUCT DEVELOPMENT PROCESS, The Journal of product innovation management, 15(4), 1998, pp. 304-321

Authors: VERYZER RW

Citation: Rw. Veryzer, KEY FACTORS AFFECTING CUSTOMER EVALUATION OF DISCONTINUOUS NEW PRODUCTS, The Journal of product innovation management, 15(2), 1998, pp. 136-150

Authors: VERYZER RW HUTCHINSON JW

Citation: Rw. Veryzer et Jw. Hutchinson, THE INFLUENCE OF UNITY AND PROTOTYPICALITY ON AESTHETIC RESPONSES TO NEW PRODUCT DESIGNS, Journal of consumer research, 24(4), 1998, pp. 374-394

Authors: DURGEE JF OCONNOR GC VERYZER RW

Citation: Jf. Durgee et al., OBSERVATIONS - TRANSLATING VALUES INTO PRODUCT WANTS, Journal of advertising research, 36(6), 1996, pp. 90-100