Authors: Vakratsas, Demetrios Bass, Frank M.

Citation: Vakratsas, Demetrios et M. Bass, Frank, A segment-level hazard approach to studying household purchase timing decisions, Journal of applied econometrics , 17(1), 2002, pp. 49-59

Authors: Vakratsas, Demetrios Feinberg, Fred M. Bass, Frank M. Kalyanaram, Gurumurthy

Citation: Vakratsas, Demetrios et al., The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds, Marketing science , 23(1), 2004, pp. 109-119