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Results: 1
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment
Authors:
Montaguti, Elisa Neslin, Scott A. Valentini, Sara
Citation:
Montaguti, Elisa et al., Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment, Marketing science , 35(2), 2016, pp. 201-217
Risultati:
1-1
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