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Citation: B. Wierenga et Gh. Van Bruggen, Developing a customized decision-support system for brand managers, INTERFACES, 31(3), 2001, pp. S128-S145

Authors: Wierenga, B Van Bruggen, GH Staelin, R

Citation: B. Wierenga et al., The success of marketing management support systems, MARKET SCI, 18(3), 1999, pp. 196-207